Science has proven that human decision-making is mainly emotional, with rational thought providing justification for decisions. This reliance on emotional decision-making created the power of brands to begin with — a trusted choice saves you time and effort.
Isn’t it strange, then, that so many new businesses and startups promote themselves purely on features and functionality?
Edison has simplified and codified the brand strategy process developed by advertising agencies since the post-war era, to allow smaller businesses and startups to harness the power of emotion in their marketing. It also allows any business to shortcut the lengthy, expensive strategic process traditional agencies require to extract revenue.
We begin by understanding what makes your business great, and translate that into a brand strategy that helps you communicate your greatness to the world, emotionally.
We then creatively develop your strategy into the tangible assets that will take your business from imagination to reality.
That’s what Edison does — invention for brands.
Innovation experience across the board
See what we did there? Yes, we have a board, and it’s chock-full of experience. Edison is an initiative of independent, award-winning agency Rumble Creative & Media, and startup pre-accelerator and studio, Pitchblak. Our Directors have over 10 years experience in building their own tech startups and services businesses.
Edison is led by Creative Director Michael Kennedy, formerly Associate Creative Director at SapientNitro and Senior Creative at Rumble, and Business Director, Amanda Schultz, recently returned to Australia from the UK where she worked on global, digital accounts for Triumph Lingerie, Microsoft, Jimmy Choo and The Body Shop.